Novartis Ireland is excited to announce that 2018 marks the 11th year of the annual AMD Awareness Week campaign. This year, Novartis Ireland, The Association of Optometrists Ireland, Fighting Blindness, the Irish College of Ophthalmologists and the National Council for the Blind Ireland are proud to collaborate on our new campaign – ‘Sightsee With Me’. Whilst we continue to provide information and education on AMD to those aged 50+, we will also provide information to the influencers in their lives; their sons, daughters, grandchildren and friends - on the importance of eye health.
Sightseeing and travelling with family has become a big part of the day-to-day lives of those aged over 50 in Ireland. Our ‘Sightsee With Me’ AMD Awareness campaign will aim to help people continue to do the things they love by communicating the importance of eye health and the signs and symptoms of AMD.
For the first time ever, we have created a bespoke open-top, double decker AMD awareness bus that will set off across Ireland on Monday 10th of September 2018 encouraging people to get their eyes tested for AMD until Friday 14th September. Free AMD tests will be available on board the AMD bus, at which we will also share vital information on the condition and encourage greater education.