Age-Related Macular Degeneration (AMD) Awareness Week 2016


Click Here to View/Download the "Never Miss The Wonder" Booklet



Now in its ninth year, Age-Related Macular Degeneration (AMD) Awareness Week is a national campaign to raise awareness of an eye condition that is the leading cause of sight loss for those aged over 50 in Ireland (1). This annual event is supported by Fighting Blindness, NCBI - the national sight loss organisation, the Irish College of Ophthalmologists (ICO) and the Association of Optometrists Ireland (AOI), together with Novartis Ireland.

The aim of the campaign is to improve knowledge and understanding of what Age- Related Macular Degeneration is, so it can be diagnosed as early as possible and treated appropriately, to help preserve healthy eyesight. By running an awareness campaign, with free AMD testing across the country, we hope to generate a conversation that reaches both over 50s and their friends and family. By generating more conversation about AMD, we hope to highlight the importance of regular eye testing, as well as the benefits of early diagnosis and treatment.

This year’s campaign theme is ‘Never Miss the Wonder’. We all have emotions connected with images in our mind or a photograph at home, on our phone or our computer. We visit friends, family, places either nearby or far flung and experience excitement, joy, love and wonder as a result. We invited you to share your ‘wonder’ with us, to highlight just how important our sense of sight is and how looking after our eyesight can make a big difference to our quality of life.

It was not easy to select the winning photographs which are reproduced in the booklet. Our winner and finalists join some of our long-term supporters of AMD Awareness Week, including RTE presenter Mary Kennedy, Met Eireann and RTE weather presenter, Evelyn Cusack, award winning and best-selling authors Sheila O’Flanagan and Sinead Moriarty, in sharing their wonder. We hope you enjoy this collection of images and that they bring a little more wonder to your life today.

Click Here to View/Download the "Never Miss The Wonder" Booklet