This year, we are proud to collaborate with the Irish College of Ophthalmologists, the Association of Optometrists Ireland, Fighting Blindness, the National Council for the Blind and Healthy Ireland on AMD Awareness Week 2021.
The theme of this year’s AMD Awareness Week, which runs from the 20th to 26th September, is ‘See the Full Story’. The campaign aims to celebrate the enjoyment that reading brings to our lives. It highlights how AMD impacts our daily living tasks that involve reading such as following a recipe, reading an iPad screen or playing a game of cards with friends – because reading means more than words.
Our aim is to highlight the symptoms of AMD to people over 50’s and to remind them to keep their eye health a priority.
We are delighted to welcome former RTÉ news reader Anne Doyle on board as our ambassador for this year’s campaign.
Commenting on the campaign, Anne said:
“Reading plays such a central role in my life. It was central to my career as a news reader. It is a passion of mine that I am enjoying even more during my retirement. It is vital that we increase awareness of AMD so that fewer people are deprived of the joy reading brings to their life as they age. I have to admit that, like many others, I was oblivious to AMD. We need to get the message out that if you experience blurred vision or distortion, you need to get tested for AMD straight away. If you or someone you love is aged over 50, now is the time to inform yourself of the symptoms of AMD by visiting www.amd.ie ”
Download our AMD Awareness Week Education Booklet to learn more.
